Question 1

What is Generative Engine Optimization (GEO)?

Accepted Answer

GEO is the work of getting your brand cited and recommended inside AI answers. A search engine returns a list of links; an assistant writes one answer and names a few sources. A page can rank first in Google and still be absent from what ChatGPT or Perplexity says, because the assistant read three other sources it found easier to trust. Ranking and being cited are different outcomes, measured in different places.

Question 2

What is AEO, and how is it different from GEO?

Accepted Answer

AEO — Answer Engine Optimization — is the broader category: getting your brand into the answer surfaces of Google AI Overviews, voice assistants, Bing Chat and AI Overviews generally. GEO is the generative subset of that, specific to LLM answers from ChatGPT, Claude, Gemini and Perplexity. We run both together because they share the same underlying work: clear definitions, accurate entity data, and trustworthy sources.

Question 3

Can you actually rank me first in ChatGPT?

Accepted Answer

No, and anyone who promises that is either misunderstanding the problem or hoping you do. Nobody controls what a model says. What we do is raise the odds your brand is the one that gets named: accurate entity data, structured markup, definitional content that answers the question directly, and presence in the sources AI engines actually pull from.

Question 4

How do you measure GEO if there is no ranking position?

Accepted Answer

We pick a fixed set of prompts a real buyer would type, run them repeatedly across the main assistants, and record three things: whether your brand is mentioned at all, whether it is cited with a link, and what the assistant actually says about it. Running them by hand once a month tells you almost nothing, because answers vary between runs.

Question 5

Which AI engines do you work on?

Accepted Answer

ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews are the core set. Coverage across more engines is not automatically better — the engines that matter are the ones your buyers actually ask.

Question 6

How long before it shows results?

Accepted Answer

Entity and schema fixes show up within weeks because they are things Google and the model providers read directly. Citation gains take longer, since they depend on the sources the assistants choose to pull from. We report both separately rather than blurring them into one number.

	Traditional SEO	AEO	GEO
What it optimises	Rank in a results list	Appear in an answer surface	Be named inside an LLM answer
Measured by	Position, clicks	Presence in the answer	Mention, citation, and what is said
Main lever	Links, relevance, crawl	Structured data, entity clarity	Source authority, definitional content
How you win	Outrank the page next to you	Be the snippet that gets read	Be one of three sources it chose

Generative Engine Optimization and AEO

What is GEO?

Entity accuracy

Structured markup

Definitional content

Off-site presence

Engines we optimise for

ChatGPT

Claude

Perplexity

Google AI Overviews

Gemini

GEO vs AEO vs traditional SEO

What we will not promise

GEO & AEO Questions

Industries We Serve

E-Commerce

Healthcare

Education

Real Estate

Professional Services

Manufacturing

Travel & Hospitality

SaaS & Tech

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